Reflecting on last year's plans: did I do what I said I would?
- Don’t wait to get started: create content now. I had done a lot of procrastinating and worrying about writing blog articles, but I bit the bullet and started straight after the conference. I accepted that they wouldn't be perfect, but that I had to get started.
- Produce content consistently. I’ve written a total of 50 posts in the last year, so that’s pretty much one per week. I’m happy with that! I was helped along by taking part in a 90-day challenge earlier this year. It came just at the right time because I felt I was starting to flag a bit, and it gave me the push I needed to keep going.
- Be bigger, braver, bolder. I don’t know if I can be the judge of whether I’m being bigger, braver and bolder, but I have been pushing myself to try new things – I did an interview for Chloë Forbes-Kindlen in September, I took part in a Facebook Live challenge in October, I gave a webinar for the CMA community in May, and I have guest blog posts and a podcast lined up. So I’m at least trying to not play it too safe.
- Create a season. I haven’t created a season as such, but I have done several two-part blog posts, which is a start. I am interested in exploring the idea of a season further, though. I am interested in exploring creating a season, though.
- Find your alpha audience. I’ve definitely been working on finding my alpha audience. The focus of my blog posts has narrowed down more, and I now write content aimed primarily at businesses. But I also write about topics which I hope will be interesting and relevant to my editing colleagues and freelancers generally.
Surprise! I won an award!
Accountability: the missing link
- Create regular content for my website. We’ve already established that I can tick that box!
- Continue to build a community around me. This is the most important thing I’ve been working on, and it has made all the difference this year.
- Redefine my business. This is a work in progress, but I’m getting there and I now have a much clearer picture of who my ideal clients are.